This is a teaching webinar. You'll walk away with a clear understanding of what buyers actually pay for (hint: it's not your profit), the 3 biggest mistakes that kill deals or slash valuations by 30-50%, and a roadmap for preparing your business so you can exit at maximum value. I'll share real numbers, real strategies, and real examples from my 6 exits. At the end, I'll tell you about a way to work with me if you want help executing this, but the content stands on its own.

Absolutely. Most brokers give you a number based on industry averages and comparable sales, but they rarely tell you how to increase that number or how to run a process that creates leverage. I'll show you how to position your business so buyers compete for it, how to identify what's dragging your valuation down, and how to fix those gaps before you go to market. Even if you're already in conversations, this webinar will give you the tools to negotiate from strength instead of hope.

It's the most common objection buyers raise, and it can cut your valuation in half if you don't address it. The good news is it's fixable. I'll walk you through the systems, documentation, and team structures that reduce owner dependency and make your business attractive to strategics and PE firms. I've helped owners who thought they were "unsellable" get clean exits by making a few strategic changes in 60-90 days.

Timing matters, but preparation matters more. The best time to sell is when your business is performing well, the market is strong, and you're not desperate. If you're burned out or your industry is shifting, waiting could cost you millions. On this webinar, I'll help you think through the timing question and show you how to prepare now so you can say yes to the right buyer when they show up, whether that's 6 months from now or 2 years from now.

From decision to close, most exits take 6-18 months, depending on your preparation, the buyer type, and deal complexity. If you go in unprepared, it can drag on for years or fall apart entirely. If you do the work upfront (financials, contracts, positioning, outreach strategy), you can often close in 9-12 months with minimal drama. I'll show you the exact prep checklist I use to compress timelines and avoid the delays that kill deals.

That's the dream for most owners, and it's 100% possible if you structure the deal correctly. I've done clean 90-day handoffs and walked away fully in 4 of my 6 exits. The key is building systems that don't depend on you and negotiating transition terms upfront. On the webinar, I'll show you how to position for a clean exit and what to avoid so you're not stuck babysitting the business for 18 months after you thought you were free.